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Dyno Marketing worked in partnership on various NASCAR projects with SportingNews including the officially licensed NASCAR tailgating cookbook, Mario Tailgates NASCAR Style written by world renowned chef, Mario Batali, and published by SportingNews. 

Dyno Marketing also formed a partnership with SportingNews to acquire licenses to create and sell unique NASCAR Driver-focused custom publications.  Dyno was involved in every aspect of the project from conception, including license negotiation, content specifications, pricing and sponsor sales.

SportingNews (SN) is an American-based sports magazine established in 1886 and became the dominant American publication covering baseball. Along with its affiliated radio network, SportingNews Radio, it is currently owned by Charlotte, North Carolina-based American City Business Journals, Inc. SN currently covers seven main sports including Major League Baseball, the National Basketball Association, the National Football League, the National Hockey League, NASCAR, and NCAA men's basketball and football along with occasional coverage of other sports.

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