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Telemundo Communications Group is the second-largest Spanish language television network in the United States and the second- largest producer of Spanish language TV programming in the world. Telemundo reaches 93 percent of U.S. Hispanic households in 142 markets via over-the-air, cable and satellite TV. An average of over one million total viewers tune in for its weekday prime time lineup.

Dyno Marketing has been retained by Telemundo to position it as the preferred partner to reach the growing Hispanic audience for both NASCAR, IndyCar and their respective teams and sponsors. 

Richard Adubato, CEO & Co-Founder of Dyno Marketing added, “Dyno Marketing and TrinidadScot have been working in partnership for well over a year to develop a national, integrated multi-media sports platform with Telemundo and impreMedia, two of the most powerful names in Hispanic media. We are thrilled that Newman/Haas Racing has engaged with Phoenicia Sports & Entertainment and us to bring such an exciting world-class sport and their sponsors to the most rapidly growing demographic in the country. This is a perfect match.”

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